What does the new Facebook logo mean?

The Facebook logo has quite a few backstories. According to the Facebook Newsroom, the updated logo is a way of rebranding to make it clear to the users about the products coming from Facebook. The new Facebook logo aims to distinguish the Facebook app from the Facebook company, which will have its branding says, Lucio.

What's new at Facebook?

We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding. The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.

Why does Facebook's new logo twist into the infinity symbol?

Meta’s designers said the color loop in the new logo that eventually twists into the infinity symbol was inspired by those boundary lines. The design community’s response to Facebook’s change has been largely muted. “This symbol just doesn’t get you excited about the metaverse,” Mr. Evamy said.

Is 'Horizon' Facebook's new umbrella name?

“Horizon” has been touted as Facebook’s new umbrella name, but in my estimation this is both too bland and too far removed from the company’s origins. Instead, let’s just ditch all the vowels and call it FCBK.